“My sales grew by 30% in the first week of opening the store.”

“The presence of the Morrisons brand above the door has enhanced the stores basket spend levels and instilled confidence from customers regarding their expectations of the store.”

“Our first few weeks of trade have been around 40% higher than we had expected, the brand really does bring in the customers.”

“My sales have grown 25% since converting my store into a Morrisons Daily. The customers have reacted very positively to the range now available in my store.”

“The brand is bringing more customers into the store with a bigger basket spend than before.”