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About Us

Morrisons Daily currently has over 1,600 convenience stores across the UK and the Channel Islands. We pride ourselves on making and providing food for customers in their local neighbourhoods and in 2023 we were recognised as Convenience Retailer of the year.

Our business is predominantly food and grocery focussed and uniquely we have our own manufacturing business spread across 18 sites. We pack and process fresh meats and fish, savoury and sweet pies, fruit and veg, flower bouquets, bread and more. As a result, we're proud to be British farming's single biggest direct customer.

Becoming a Morrisons Daily Franchise Partner means you will have all the benefits of the Morrisons brand, which customers love and trust, as well as the following;

  • Access to Morrisons Own Brand product ranges, including 'Savers' and 'The Best'
  • Industry leading store design support, including layout, range and planograms
  • Competitive market leading three weekly cycle promotions and point of sale
  • Minimum of four weekly chilled and ambient deliveries
  • Volume Based Rebates
  • Investment into your store
  • Morrisons distinct branding internally and externally
  • Competitive margins and retail sales growth
  • Market leading Food to Go offer

What are the steps in a Franchise process?

A franchise is a model where we allow the use of our name, branding and products to be used by an independent retailer or group who meets our minimum criteria. Unlike other franchises, there is no fee for doing so. Below are some of the key steps in our franchise model process:

  • Submit enquiry via the 'Join Now' page
  • Exchange an NDA and share category sales information
  • Site assessment for viability by our location planning experts
  • Franchise model explained in more detail by your dedicated New Business Manager
  • Potential floorplan changes and shopfitting works agreed
  • Franchise Agreement signed
  • Morrisons on-boarding process begins. Typically this is a 13 week process.
  • Full training, operational and merchandising support provided
  • Launch day

Morrisons Timeline

  1. First Morrisons Daily franchise opens in Crewe

  2. Agreement to supply Amazon (to start in June)

  3. Supply agreement agreed with McColls & Rontec

  4. Agreement to supply Sandpiper

  5. Sales reached £1bn

  6. Morrisons Daily rollout in McColls begins

  7. Bulk supply begins

  8. All McColls stores solely supplied by Morrisons

  9. We acquire McColls from administration (May)

  10. The first “Together With” store launches

  11. Named National Convenience Retailer of the Year

  12. We have over 1,600 Morrisons Daily stores